Weight Watchers Is Bankrupt—And Honestly? Good Riddance.

Let’s talk about the elephant in the room: Weight Watchers is going under. The Wall Street Journal says they’re prepping for bankruptcy, and after 60 years of policing our plates, I’m not shedding tears.

But this isn’t just about a diet company failing. It’s about how we’ve been sold the same lie for decades—that our bodies are projects to fix, that discipline equals worth, that thinness is health. And guess what? People are finally waking up.

1. They Sold Out Their Own Community

Remember when WW was all about those weekly meetings? The ones where people actually talked about the messy, human parts of food and bodies? Yeah, well, they traded that for apps and Ozempic prescriptions.

Turns out, you can’t monetize vulnerability forever. The second they pivoted to quick fixes—points on your phone, weight-loss shots—they lost the one thing that almost made their model tolerable: the reminder that we’re not alone in this.

2. They Tried to Medicalize Shame

Here’s the thing: Weight isn’t a disease. But WW’s big “innovation” was buying a telehealth company to push GLP-1 drugs (like Wegovy), basically saying: “Oops, all that ‘lifestyle change’ stuff was too hard? Here, inject this instead.”

Except:

• Weight stigma isn’t solved by swapping diets for drugs.

• Health isn’t just a number on a scale (shocking, I know).

• Real wellness includes mental health, joyful movement, and not hating yourself.

But sure, let’s pretend another prescription is the answer.

3. The Kids Aren’t Buying It

Gen Z and millennials aren’t here for this nonsense. They’re into intuitive eating, body neutrality, and—get this—not obsessing over “good” vs. “bad” foods. Meanwhile, Boomers (who were WW’s ride-or-dies) miss the actual human connection.

So WW ended up with no core audience—just a bunch of apps and drugs nobody asked for.

The Real Problem? Empty Rooms.

The saddest part isn’t the bankruptcy. It’s that we’re losing spaces where people showed up, week after week, to say: “This is hard. Let’s figure it out together.”

Now, weight loss happens in DM’s, subreddits, and prescription queues—efficient, yes. But lonely as hell.

🔥 The Takeaway:

Diet culture is crumbling because people are tired. Tired of shame. Tired of spending money to hate themselves. Tired of being told their body is the problem.

And that? That’s progress.

Your turn: Did you ever try WW? What’s your take—relief, nostalgia, or something else? Let’s chat in the comments.